Strategy for the software companies rebuilding the physical world.
Software is becoming the operating system for the physical world.
I'm a corporate and product strategist who turns ambiguous, high-stakes bets into board-ready decisions. After a decade in enterprise software, I'm focused on technology for the built environment.
Why the built environment
The most interesting strategy questions have moved into the physical world.
For a decade I helped software companies decide where to play and what to build. That question has moved into the physical world: buildings, infrastructure, and the systems that shape how we live are being rewired by software, sensors, and AI. Strategy there can't be a slide exercise. It has to respect how real operators work and how capital actually moves.
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That's the work I want to do: helping the companies reshaping construction, real estate, and the built world make better, braver decisions toward an environment that's more affordable, more sustainable, and more humane. I came to this conviction the long way, including a cross-country charity cycling trip for affordable housing. The built environment is where strategy has the most tangible human consequence.
From a cross-country Bike & Build ride for affordable housing.
About
An economics-trained strategist who turns ambiguity into clear choices.
I'm a Staff-level corporate and product strategist based in Atlanta. For the better part of a decade I worked at the intersection of customer evidence, market logic, and executive decision-making: sizing markets, modeling ROI, building prioritization frameworks, and turning ambiguous, high-stakes questions into board-ready recommendations. My edge isn't producing research or decks. It's creating the frameworks that force clear choices and the narratives that help leaders act with conviction.
I'm now bringing that toolkit to the built environment: construction, real estate, and the technology reshaping them, where the strategic questions are concrete and the stakes are physical. If you're building software for the physical world and need someone who makes strategy practical, let's talk.
Selected work
Three decisions, made with conviction.
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Architected the board-approved vision behind a 5-year path to $500M ARR
A private-equity-owned software platform had dozens of possible growth bets and no shared logic for choosing. I built the initial opportunity map, then convened and facilitated expert workshops to define each space, mapped the dependencies between them, and sized them. I gave the C-suite a sequenced narrative for how to "earn the right to win" each market, and which to avoid. I then translated it into a market-facing three-horizon vision, from product decisions to customer-experience decisions to executive intelligence, that earned the platform the leading position in a top industry analyst's 2025 category report.
For the built world: the same sequencing logic decides which physical-asset problems software should solve first.
Turned a customer-churn insight into the company's largest acquisition, protecting $10M+
A churn analysis I led found that 39.1% of churn was driven by value perception, with a $3.94M risk concentrated in a single capability gap. I ran a cross-functional sprint to define the gap and candidate solutions, validated priorities through concept testing, and then conducted open-ended competitive research to identify who had already solved it. We brought three acquisition targets to the executive team. The top performer became the company's largest-ever acquisition, funded by an additional capital injection from its private-equity owner.
For the built world: customer-grounded build-vs-buy logic is exactly how capital gets allocated in construction and real estate.
Built the conviction that funded a 30-developer "innovation accelerator"
I owned the strategic research behind the company's embedded-experience strategy. Iterative rounds of concept testing built sufficient conviction for ownership to inject additional capital to stand up an innovation accelerator of 30+ contract developers, bringing a flagship design-tool integration to market quickly (released April 2026). Beyond the launch, the partnership-prioritization model I created gave leadership a focused path to the highest-potential embedded bets in their growth markets, built on first-class API and interoperability foundations.
For the built world: embedding software into the workflows people already use is how digital tools earn a place in physical operations.
Let's talk
Building software for the physical world?
Atlanta, GA ·
seantreiser@gmail.com ·
LinkedIn
Open to corporate and product strategy roles in the built environment.